ABA therapy, or Applied Behavior Analysis therapy, is an evidence-based approach that aims to enhance skills and behaviors for individuals with autism and other developmental challenges. By setting measurable goals and employing data-driven interventions, ABA therapists work to promote positive changes in various settings, including home and center-based programs. Despite some controversies, ABA therapy's effectiveness in improving communication, social interaction, and daily living skills is widely recognized. It involves structured sessions, utilizes positive reinforcement, and addresses behavioral concerns. A collaborative effort between therapists, families, and caregivers ensures tailored support, helping individuals achieve greater independence and quality of life.